Four years ago my first roommate, then in More Honors, was telling me how More Honors was actually a mock-show and how cool it was to get nominated. Then I didn't quite get her point: how can it be a MOCKery, but at the same time, COOL to win? It can't. That's the point. However, year after year people made huge campaigns for Google, Future Leader, Man of the Year or Mojo nominations.